Sonja was born in Antwerp – Belgium’s renowned fashion city – moved to Dublin about 20 years ago. Since her arrival she has worked as a fashion and wardrobe stylist within areas such as music, fashion, advertising and media. In the last few years she has also worked as a Costume Designer for short and feature films.
She started off as a style columnist for the Sunday Independent, but soon moved on as the in-house fashion stylist for their weekly fashion pages. Soon, other fashion magazines such as Social and Personal, Image Magazine, U-Magazine, VIP magazine and Irish Tatler approached her to creatively direct and style their fashion editorials. She then moved on to working as the fashion and beauty editor for the RTE guide as well as being their in-house stylist working on features and cover shoots on a weekly basis.
Currently, Sonja is working on a regular basis as a fashion expert on TV3's popular shows such as Ireland AM and Xpose giving tips on how to keep up to date with the current style and fashion trends.
Sonja has now decided to start her own blog called styleguide.ie and will share genuine tips and ideas to a more mature market reaching out to real women covering subjects such as fashion, beauty and lifestyle. This way women can also reach out to her on a personal level.